Clearing Out Photos

I was clearing out my phone photos, and realized that I never posted these photos, which I’d hoped to use to advertise upcoming book launch events at these Bay Area stores, sigh. That was such a nice day, walking around with Jed and having lunch and talking to bookstore people. (And later Alex in Sausalito…)

All three of these stores were enthusiastic about the possibility of carrying Feast and maybe doing an event with me. They may well have ordered copies in anticipation of that, so if you’re in the Bay Area and interested in my Sri Lankan cookbook, I definitely encourage you to call them up and see if they have (or want to get) a copy for you.

Oh, and Omnivore (cookbook store) definitely both ordered books and even scheduled an event, so even though I don’t have a photo of the store here, I’m including them in the list.

Some of these stores might be closed in person, but they’re likely doing online orders, like our local bookstore here in Oak Park. Shop small, shop local, support our bookstores!

Books Inc. in Mountain View
https://www.booksinc.net/MountainView

Kepler’s Books and Magazines, Menlo Park: https://www.keplers.com

Omnivore, San Francisco: https://omnivorebooks.myshopify.com

Sausalito Books by the Bayhttps://www.sausalitobooksbythebay.com

******

Rest of the standard Feast book info below:

Feast is now an Amazon bestseller! Woot! COOKBOOK DETAILS:

1) ORDERING: You can order A Feast of Serendib (signed / personalized, if you like) directly from me right now, at www.serendibkitchen.com, or from my publisher, Mascot Books: https://mascotbooks.com/…/coo…/regional/a-feast-of-serendib/. The limited release paperback can only be ordered directly from my website. If you’re in the U.S., you can also add on my hand-roasted Sri Lankan curry powder.

A Feast of Serendib launched officially March 6, 2020, and we hope it’ll be widely available in bookstores and libraries. You can request it from your local bookstore or library! Please do! It’ll also be available on Amazon US, UK, and Canada; you can order it online.

ORDERING INFO:
978-1-64543-275-3 Hardcover (distributed by Ingram)
978-1-64543-377-4 ebook (on Amazon, etc.)
2370000696366 (trade paperback; only available directly from me, at Serendib Kitchen site; you can also buy the hardcover or ebook there)

2) REVIEW OR BUY IT HERE (reviews are hugely helpful in boosting visibility!):
Amazon
https://www.amazon.com/…/ref=cm_sw_em_r_mt_dp_U_QmauEbJTRFD…

Books-a-Million
https://www.booksamillion.com/…/Mary-Anne-Mo…/9781645432753…

Barnes & Noble
https://www.barnesandnoble.com/w/a-feast-of-ser…/1135510523…

Goodreads
https://www.goodreads.com/…/sh…/51332647-a-feast-of-serendib

3) JOIN THE COOKBOOK CLUB: If you’d like to support the development of more mostly Sri Lankan recipes, I’d love to have you join the cookbook club — for $2 / month, you’ll get recipes delivered to your inbox (fairly) regularly: https://www.patreon.com/mohanraj. For $10 / month, you can subscribe for fabulous treats mailed to you! (US-only).

4) FOODIE SOCIAL MEDIA:
My personal FB page: https://www.facebook.com/mary.a.mohanraj
My Twitter: https://twitter.com/mamohanraj
Serendib Kitchen blog: http://serendibkitchen.com
Serendib Kitchen Instagram: https://www.instagram.com/serendib_kitchen/
Serendib FB Group: https://www.facebook.com/groups/132029834135500/
Serendib FB Page: https://www.facebook.com/mohanrajserendib/

5) PUBLISHER’S WEEKLY starred review: “Mohanraj (Bodies in Motion), a literature professor at the University of Illinois, Chicago, introduces readers to the comforting cuisine of Sri Lanka in this illuminating collection of more than 100 recipes. Waves of immigration from China, England, the Netherlands, and Portugal influenced the unique cuisine of Sri Lanka, Mohanraj writes, as evidenced by such dishes as Chinese rolls (a take on classic egg rolls in the form of stuffed crepes that are breaded and fried); fish cutlets (a culinary cousin of Dutch bitterballen fried croquettes); and English tea sandwiches (filled here with beets, spinach, and carrots). With Sri Lanka’s proximity to India, curry figures heavily, with options for chicken, lamb, cuttlefish, or mackerel. A number of poriyal dishes, consisting of sautéed vegetables with a featured ingredient, such as asparagus or brussels sprouts, showcase a Tamil influence. Throughout, Mohanraj does a superb job of combining easily sourced ingredients with clear, instructive guidance and menu recommendations for all manner of events, including a Royal Feast for over 200 people. This is a terrific survey of an overlooked cuisine.”

*****

Thanks so much for your support! Indie publishing is absolutely reliant on word of mouth and the support of friends, family, and friendly internet acquaintances. 

— Mary Anne

Restocking on Coconut Milk

I’ve mostly been pretty chill about pandemic cooking, since we were lucky enough to start out with a well-stocked chest freezer, pantry, etc., but then I ran out of coconut milk a week ago, and boom! I immediately went and placed an order to have 24 cans shipped to us. A relief when they arrived; we can survive a few more months now.

We’ve also been going through a lot more popcorn than usual, since we’ve taken to watching an episode of Dr. Who with the kids every night in our bed. Coconut milk and popcorn — who knew that these would be the essential staples?

Why All the Soaps, Mary Anne?

Why all the soaps, Mary Anne? Well, one reason is that I’m planning to give some to some healthcare folks as a little thank you. Another is that I’ll put some in the spring surprise packages shipping out with book orders next week.

But I admit a third, perhaps most powerful reason, is that I’ve been holding off on experimenting with making interesting cocktails until the last big batch of paper grades is done.

This is incredibly responsible of me, I’ll have you know. I didn’t know I had this much willpower in me.

Two papers to go.

Eating Has Gotten Oddly Random Around Here

Eating has gotten oddly random around here, in pandemic time, mostly dependent on my mood at any given moment. Sometimes I tell the kids, “Mommy’s busy, make yourself a sandwich or a bowl of cereal or something.” Sometimes Kevin cooks for them (like tonight, when I’m grading).

But sometimes, just randomly on a Tuesday afternoon, I decide to make them a beautiful cheese omelette with bacon, banana bread scones, and a bowl of sliced berries, just for the heck of it. But tomorrow, gruel!

 

Anonymous Donor Book Giveaway for A Feast of Serendib!

Anonymous Donor Book Giveaway for A Feast of Serendib!
March 2020
People are reaching out with wonderful, creative ways of helping. Two anonymous donors have offered to help make A Feast of Serendib available to people who want the book but can’t afford to buy it right now. Together these generous folks have donated a total of $1,000 in books for this purpose!
To make the donations go as far as possible, and because we want everyone to be able to access the book in the format that is best for them, we’ve dropped the price too, so we can offer a combination of 15 hardcovers and 30 paperbacks; Serendib Press will match the physical book donations with 50 additional eBook copies as well.
From one of the anonymous donors: “I’m doing this because I have found Mary Anne’s cookbook to be so key in helping me feed myself good food this year and I want other people to be able to care for themselves in the same way.”
We’re going to do this on a first come, first serve basis, for people who want the book but can’t afford to buy it right now, on the honor system. Physical books can only be shipped within the U.S., but eBooks are available internationally!
If you’d like a copy of the book, please comment on the post at the link below and let us know if you’d prefer hardcover, paperback, or eBook. We’ll contact you within a day or two to get your mailing information.
(The paperback doesn’t have photos in the book, but comes with a link to a full web archive of color photos. The eBook reviews indicate that people are finding it works really well for them as an option for a tablet, esp. on a stand in the kitchen.)
_________________________________________
$500 x 2 = $1,000
15 Hardcovers = $450 — 13 left
Discounted to $30 each
30 Paperback = $450 — 27 left
Discounted to $15 each
50 eBooks
Mary Anne’s matching contribution
_________________________________________
MORE COOKBOOK DETAILS:
Feast is now an Amazon bestseller! Woot!
1) ORDERING: You can order A Feast of Serendib (signed / personalized, if you like) directly from me right now, at www.serendibkitchen.com, or from my publisher, Mascot Books: https://mascotbooks.com/mascot-marketplace/buy-books/cookbooks/regional/a-feast-of-serendib/. The limited release paperback can only be ordered directly from my website. If you’re in the U.S., you can also add on my hand-roasted Sri Lankan curry powder.
A Feast of Serendib launched officially March 6, 2020, and we hope it’ll be widely available in bookstores and libraries. You can request it from your local bookstore or library! Please do! It’ll also be available on Amazon US, UK, and Canada; you can order it online.
ORDERING INFO:
978-1-64543-275-3 Hardcover (distributed by Ingram)
978-1-64543-377-4 ebook (on Amazon, etc.)
2370000696366 (trade paperback; only available directly from me, at Serendib Kitchen site; you can also buy the hardcover or ebook there)
2) REVIEW OR BUY IT HERE (reviews are hugely helpful in boosting visibility!):
Amazon
3) JOIN THE COOKBOOK CLUB: If you’d like to support the development of more mostly Sri Lankan recipes, I’d love to have you join the cookbook club — for $2 / month, you’ll get recipes delivered to your inbox (fairly) regularly: https://www.patreon.com/mohanraj. For $10 / month, you can subscribe for fabulous treats mailed to you! (US-only).
4) FOODIE SOCIAL MEDIA:

My personal FB page:

https://www.facebook.com/mary.a.mohanraj
Serendib Kitchen blog: http://serendibkitchen.com

Serendib FB Group:

https://www.facebook.com/groups/132029834135500/

Serendib FB Page:

https://www.facebook.com/mohanrajserendib/
5) PUBLISHER’S WEEKLY starred review: “Mohanraj (Bodies in Motion), a literature professor at the University of Illinois, Chicago, introduces readers to the comforting cuisine of Sri Lanka in this illuminating collection of more than 100 recipes. Waves of immigration from China, England, the Netherlands, and Portugal influenced the unique cuisine of Sri Lanka, Mohanraj writes, as evidenced by such dishes as Chinese rolls (a take on classic egg rolls in the form of stuffed crepes that are breaded and fried); fish cutlets (a culinary cousin of Dutch bitterballen fried croquettes); and English tea sandwiches (filled here with beets, spinach, and carrots). With Sri Lanka’s proximity to India, curry figures heavily, with options for chicken, lamb, cuttlefish, or mackerel. A number of poriyal dishes, consisting of sautéed vegetables with a featured ingredient, such as asparagus or brussels sprouts, showcase a Tamil influence. Throughout, Mohanraj does a superb job of combining easily sourced ingredients with clear, instructive guidance and menu recommendations for all manner of events, including a Royal Feast for over 200 people. This is a terrific survey of an overlooked cuisine.”
*****
Thanks so much for your support! Indie publishing is absolutely reliant on word of mouth and the support of friends, family, and friendly internet acquaintances.
— Mary Anne

Spring flash sale: Serendib Spring Surprise Boxes (US -only)

ALLITERATIVE FLASH SALE! Serendib Spring Surprise Boxes (US-only for this one, sorry!):
a) Small: a random assortment of sweets, postcards, and a handmade soap, plus an ebook of Feast (if you have one already, feel free to gift this) – $19.99 + $8 shipping and handling
b) Medium: same as small, plus bath salts, a paperback of Feast & a 4 oz. bag of curry powder – $34.99 + $15 shipping and handling
c) Large: same as medium, plus body butter, a hardcover of Feast and an 8 oz. jar of curry powder – $54.99 + $20 shipping and handling
Comment on the *main post* to order; I’ll confirm in comments and give you info on payment options. I think I can do about 15-20 boxes, based on the supplies I have on hand; it’s a little hard to estimate, since I don’t know what size boxes people will go for.


*****
Go HERE to order:
https://www.facebook.com/mary.a.mohanraj/posts/10160683118589616
*****
We’re hoping to get the Shopify set up in the next few weeks, which will make it easier to ship internationally, etc. So if that’s you, hang in there — though I’ll have to do more research on what’s involved on shipping food internationally before I can offer that, so that bit might be quite a while.

Patreon boxes going out

Had a weird morning — I woke up at 7, per usual, went back to sleep, and didn’t wake up again ’til 11. I had tried taking a sleep aid last night, doxylamine succinate, so I’m guessing it was a combo of that + being really underslept the last few days, mostly due to free-floating stress. I feel more rested, which is good, but also a little groggy.
But I did get the Patreon subscription boxes finished and out the door, so that was good — I totally would not have been on top of it, but

Stephanie

has been keeping my little indie business on track. So helpful! Hopefully they’ll bring subscribers a little joy. I’m starting to think about what to put in the June subscription box — I think I shouldn’t ship chocolate that late in the year, so maybe shortbread and other cookies, plus some passionfruit caramels? My violas and pansies are blooming — I should pick and candy some of those. Hmm….

We were also shipping out 5 hardcovers of Feast from the latest GoodReads giveaway — hopefully they lead to a lot of happy cooking. If you do cook from Feast, I’d love to see photos! Tag me in, please. I think we could all use some happy cooking photos right now.
And of course, reviews are always welcome at GoodReads, Amazon, etc. I just checked and Feast currently has 12 (!) 5-star reviews. You guys. I am verklempt. Various people have asked me recently how the cookbook release is going, and honestly, I’ve barely had time to even think about it this last week — it seems like such a low priority, in the face of coronavirus. And yet — we have to eat.
I also realized this morning that I have enough sweets and soaps left that I should probably do a flash sale and get those out the door. I had made quite a few sweets for cookbook launch events this month that I’ve now cancelled. So see the next post for details on that!