– put together timeline for release (most urgent) — ARC (advance review copies) are ready now, and need to be shipped 2-3 months in advance of launch to big review sites like Publisher’s Weekly. So tentatively, launch can happen anytime after mid-September
– schedule local launch events, coordinating with Eastgate (if doing), Book Table / Beer Shop, Jake’s Place, SugarBeet, MA’s own party
– help brainstorm, plan, and host local events
– draft press release
– research and send out press releases to other relevant venues, like food magazines, shelter magazines that might feature it as fall reading, etc.
– work with MA to have her pitch articles she’d write to those same magazines; she has a list, just needs prodding to brainstorm article topics, and actually draft and pitch them
– brainstorm other publicity possibilities, such as blog tour, online giveaways for launch week, etc.
– schedule out of town events, sending press release to relevant venues (MA will help put together list of venues to contact) and following up to see if interested; make sure MA gets travel plans into calendar. Will mostly try to coordinate with other travel she’s already doing for work, but may add in a few more stops, if it makes sense budget-wise; may also do some road-tripping next summer with Ben Rosenbaum for joint event (possibly coordinating this piece with Heather)
– draft publicity flyer, coordinate with MA’s daughter’s friends for posting around town
– look at the PR materials MA already has, think about how best to use them — there’s a big stack of book promo postcards, book stickers, plus greeting cards and postcards that can be used for giveaways or for sale cheaply
How is that? I’m not sure of everything that goes into a publicity plan! But this seems like a lot.